Your AI is showing.
Everyone uses it. Not everyone needs to know. We make cybersecurity pitches, positioning and websites that investors actually remember.
The problem
The tools
are brilliant. —
maybe a bit
too brilliant?
AI makes it easy to generate a pitch, a website, a hundred headlines and an entire brand before lunchtime. But now everyone else has the same tools. 🤔
So how are you going to be different?
Now the industry is drowning in revolutionary platforms with seamless protection and unprecedented visibility for a transformative innovation.
We fix the stuff that makes you look like everyone else.
Fixed scope. Clear proposal. No mysterious agency maths.
-
De-slop your story
We find the sharpest truth about what you build and turn it into a founder story and investor deck.
- Narrative
- Core messages
- Pitch deck
- Storytelling guide
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De-slop your website
We sharpen the copy, hierarchy and visuals of the site you already have. No rebuild unless you need one.
- Sharper copy
- Clear hierarchy
- Visual refresh
- Responsive build
-
The whole damn thing
We reposition the company, then rebuild the brand, website and deck so they all tell one story.
- Identity system
- Marketing assets
- AI-ready guidelines
- Website and deck
Your company is not a multiple-choice question.
We ask stranger questions because ordinary questions get ordinary answers. We want to know what you believe, what you hate, what you admire, how you think, and what your competitors have completely misunderstood.
Explore the questions we actually ask. Try a little taste test. You might discover something about your own company before we even meet.
- Tell us what you cannot stand.
- Show us your taste.
- Talk it through with us.
- Let us make the good stuff undeniable.
The questions open the door. The people interpreting your answers change the outcome.
But a questionnaire is not the treatment. The magic happens in the room: we listen, notice the hesitation, question the first answer, make connections, and ask the follow-up nobody thought to ask.
We know our shit. Particularly cybersecurity shit.
There are three of us, with 40 years in cybersecurity between us. Two are business strategists and marketers with audiences of their own. The third has spent 20 years as a designer, making complicated technical products make sense. We know when a cybersecurity claim is substantial, when it is empty theatre, and when a brilliant product is buried under painfully generic language.
Senior thinkers do the work. We use AI to remove needless production friction, not to outsource the judgement. No room full of account managers. No mysterious junior team secretly generating everything.
Small team. Big brains. Very little patience for nonsense.
We would rather make you dangerous than dependent.
We hand over more than pretty files. Everything is built so your own team and your approved AI tools can stay consistent without us.
- Practical brand guidance
- Editable assets
- Templates
- Sample applications
- Machine-readable instructions
You should be able to produce excellent work without asking us to move a headline two pixels every Thursday.
Fair questions.
Are you anti-AI?
Quite the opposite. We use it constantly. We are anti-lazy thinking and generic output.
Do we need a rebrand?
Probably not. If your foundation is strong, we keep it.
Can you do this in a few days?
A tightly scoped build may take two or three production days once copy, assets and direction are approved. Strategy and review take additional time.
Can our team keep working with the results?
That is the point. We design a usable handover.
Do you only serve cybersecurity?
Cybersecurity is our launch focus. Adjacent technical B2B firms may be considered selectively.
Do you guarantee fundraising or revenue?
No. Anyone who does should explain themselves.
Enough polishing the turd.
Show us the pitch. The website. The positioning document everyone is too polite to criticise.
We will tell you what is worth keeping, what is getting in the way, and whether we are the right people to bring out the best in it.
A link or a file, a pres or a prototype, in whatever state it is in.